Mercedes Benz flagship store, Hungary

Mercedes Benz wanted to create an impressive shopping experience at their first European flagship store in the Budapest suburb of Budaörs. In addition to physically showcasing their cars, Mercedes Benz wanted digital signage to provide shoppers with informational and inspirational content - everything from specific product details to scenic drives.

That’s when LG got involved. To ensure content would appear flawlessly, it was important that the software was Crestron compatible. The all-in-one content management system of LG enabled a smooth integration with the new firmware while retaining its signature ease of input and content prioritisation. The fact that Mercedes Benz already uses LG SuperSign in multiple stores throughout the country added to this advantage. The unique size of the LG 88” Ultra Stretch displays also created a good match, contributing to the store’s sense of decadence. Now, the signage looks sleek and expensive while store management enjoys headache-free content management.