1. Executive Summary
Adelaide Marriott Hotel — the first Marriott Hotel in South Australia and a AUD 200 million redevelopment of the city’s General Post Office building, first completed in 1872 — partnered with system integrator The Ci Group and LG Electronics to build a single-vendor digital environment across the property.
LG Hospitality TVs were installed in guest rooms and integrated with the MCOMS IPTV head-end system, while LG commercial displays ranging from 22 to 86 inches were deployed throughout public areas. All signage content is managed centrally through LG SuperSign. The deployment covers in-room entertainment, wayfinding, event information and meeting room scheduling from one display platform.
At a glance
- Property: Adelaide Marriott Hotel, Adelaide CBD, South Australia — opened August 2024
- Scale: 285 guest rooms and suites within a 5-star heritage redevelopment valued at AUD 200 million
- Integration partner: The Ci Group
- LG products: LG Hospitality TVs, LG commercial displays (22" to 86"), LG SuperSign CMS
- Third-party integration: MCOMS IPTV head-end system
2. Customer Challenge
What challenges did Adelaide Marriott Hotel face when planning its guest technology?
Adelaide Marriott Hotel occupies a heritage building first completed in 1872, redeveloped into a 5-star property that opened in August 2024. That created a specific constraint: display technology had to meet contemporary guest expectations without competing visually with a carefully designed luxury interior.
The hotel required a display solution that could:
- Deliver a personalized, consistent experience in every guest room
- Give guests direct access to hotel services, local information and their own streaming accounts
- Carry aligned digital communication across lobby, function spaces and meeting rooms
- Integrate physically into a heritage-influenced luxury interior
- Be managed centrally rather than display by display
3. Why LG?
Why did Adelaide Marriott Hotel choose LG commercial displays?
The Ci Group selected LG for three capabilities that a multi-brand approach could not deliver at the same time.
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One vendor across every screen size
LG offers commercial displays from 22 to 86 inches, providing a consistent display experience across guest rooms, public spaces and meeting areas. -
Open integration with existing hotel systems
LG Hospitality TVs integrate with third-party IPTV head-end systems — at Adelaide Marriott Hotel, MCOMS. The hotel gained a Marriott-branded in-room interface without replacing its chosen head-end platform and without being locked into a single closed ecosystem. -
Centralized management across every display
LG SuperSign enables content creation, scheduling and distribution from a single interface, allowing public-area content to be updated centrally.
4. LG Solution Overview
Which LG products were installed at Adelaide Marriott Hotel?
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LG Hospitality TVs (guest rooms)
LG Hospitality TVs were installed across the hotel's guest rooms and integrated with the MCOMS IPTV head-end system. From one screen, guests reach a Marriott-branded interface, hotel services, local destination information, streaming applications and Chromecast connectivity. -
LG commercial displays, 22" to 86" (public areas)
LG commercial displays were deployed across lobby, corridors, function spaces and meeting room entrances, carrying wayfinding, event information, meeting room schedules and promotional content. -
LG SuperSign CMS (content management solution)
LG SuperSign is LG's digital signage content management platform that enables centralized creation, scheduling, and distribution of content across multiple displays from a single interface.At Adelaide Marriott Hotel, LG SuperSign CMS allows the marketing and operations teams to manage wayfinding, event information, meeting room schedules, and promotional content across the property without updating displays individually. This helps ensure consistent guest communication while reducing operational effort. In addition, using a Marriott-approved CMS platform provides familiarity and ease of use for hotel teams.
- Presents hotel services, local information and entertainment in one in-room menu
- Guests find hotel services without calling reception
- Lets guests cast their own streaming accounts to the in-room TV
- No extra hardware to issue per room
- Matches display size to each space from one product family
- Visual and operational consistency property-wide
- Creates, schedules and distributes content to multiple displays from one interface
- One operator updates wayfinding, event boards and promotions across the property
- Displays are housed within the interior design scheme rather than mounted onto it
- Technology does not compete with the heritage-led luxury interior
- Single-brand coverage — every guest-facing display in the hotel, from the 22-inch panels in service areas to the 86-inch displays in public spaces, runs on LG hardware.
- One content operation — signage across lobby, function spaces and meeting rooms is created, scheduled and distributed from LG SuperSign, rather than updated display by display.
- No parallel system for guest streaming — Chromecast connectivity is delivered by the LG Hospitality TV itself, so no additional in-room device is required.
- No compromise on interior design — custom framing allowed displays to be installed throughout a 5-star redevelopment of an 1872 heritage building without visible AV intrusion.
- 285 guest rooms and suites equipped with LG Hospitality TVs integrated with the MCOMS IPTV head-end system
- 22" to 86" LG commercial displays deployed across lobby, function spaces and meeting rooms
- One platform — LG SuperSign — manages wayfinding, event and promotional content property-wide
- AUD 200 million heritage redevelopment completed without compromising the interior design scheme
- Guests reach hotel services, local information, streaming apps and Chromecast through one in-room interface
5. What makes LG commercial displays suited to hospitality environments?
Marriott-branded interface via MCOMS integration
Chromecast connectivity
22" to 86" single-brand lineup
LG SuperSign CMS centralized management
Custom framing and flush integration
6. Results & Business Impact
What did the LG deployment achieve at Adelaide Marriott Hotel?
7. Customer Voice
What does Adelaide Marriott Hotel say about its technology?
That standard shaped how the displays were specified. Rather than making the technology visible, the project used custom framing, a consistent single-brand display family and centralized content management, so that screens deliver information without drawing attention to themselves. The result is a guest experience where technology works naturally in the background.
8. Key Takeaways
9. FAQ
What display solution works for a 300-room hotel?
A property of this scale typically needs both in-room and public-area displays under one management system. At Adelaide Marriott Hotel, LG Hospitality TVs cover guest rooms while LG commercial displays from 22 to 86 inches cover lobby, function spaces and meeting rooms, all managed through LG SuperSign.
Yes. At Adelaide Marriott Hotel, LG Hospitality TVs were integrated with the MCOMS IPTV head-end system, delivering a Marriott-branded in-room interface without replacing the hotel's existing head-end platform.
LG SuperSign allows content to be created, edited, scheduled and distributed to multiple displays from a single interface, supporting multiple displays and user accounts. Wayfinding, event information and promotional content are updated centrally rather than screen by screen.
Yes. LG Hospitality TVs at Adelaide Marriott Hotel provide access to streaming applications and Chromecast connectivity, so guests can use their own accounts without additional in-room hardware.
At Adelaide Marriott Hotel, custom framing was used to integrate displays into the existing design scheme of an 1872 heritage building redeveloped as a 5-star hotel, keeping screens visually consistent with the surrounding interior.
The Ci Group served as the system integrator, selecting and deploying LG commercial displays and LG Hospitality TVs across the property.
